Faresay
Therapy, matched.

Faresay — UK Legal Brief & Questions

Confidential Faresay Ltd·25 June 2026

Read this before the lawyer meeting. The model has pivoted from a B2C care marketplace to a B2B SaaS practice portal (model-comparison.md). That changes Faresay's legal role fundamentally, so the questions to ask counsel change too. This supersedes the marketplace brief (uk-legal-regulatory-brief.md) for the current direction — bring both: the marketplace one stays relevant for the future "find clients" add-on. Preparatory material, not legal advice. Last updated: [PLACEHOLDER: date]


The one change that reframes the whole conversation

Marketplace: Faresay arranged care, owned the client, was the data controller, and carried care-intermediary + crisis liability close to home.

Practice portal: Faresay sells software to therapists. The therapist owns the client and the clinical record and is the data controller; Faresay is a data processor acting on the therapist's instructions. Clinical and crisis responsibility sit with the therapist. Faresay is a tool, one step removed from care.

Almost every legal question below flows from that single shift. Lead the meeting with it.

Priority questions for counsel (tonight)

  1. Role confirmation. Confirm Faresay is a processor of therapists' client data and the therapist is the controller. Where does Faresay remain a controller in its own right (therapist account data, billing, product analytics)? Get the dual role mapped cleanly.

  2. DPA with every therapist (the central instrument). We need an Article 28 Data Processing Agreement signed with each therapist before real client data is processed. Ask counsel to produce/review a standard DPA template covering: documented-instructions only, confidentiality, Art 32 security, sub-processor flow-down (Clerk, Daily.co, Resend, Neon), international transfers (IDTA/SCCs for any non-UK leg), breach notification to the controller, assistance with DSARs/DPIAs, and deletion/return on termination.

  3. The "managed / accountless client" feature. Therapists can add clients who never log in, and the therapist asserts consent on their behalf. Confirm this is lawful as processor acting on the controller's documented instruction, and that the DPA + the therapist's own lawful basis cover it.

  4. Contracts — what replaces what. The primary contract becomes a B2B SaaS subscription agreement with the therapist (replacing the marketplace therapist/contractor agreement). Does Faresay still need any client-facing terms, given the client now contracts with the therapist, not Faresay? What minimal platform notice does the end-client need?

  5. Liability shift + residual platform duties. Clinical care, duty of care, crisis and safeguarding move to the therapist (controller/provider). What residual obligations stay with Faresay as the tool — crisis signposting in the UI, what to do if the platform itself surfaces risk, acceptable-use/abuse, and the limitation-of-liability wording for SaaS terms?

  6. CQC / regulated activity. As a pure software tool (not arranging or providing care), confirm Faresay is outside CQC registration — and what facts would tip it back in (e.g. the marketplace add-on, or doing anything clinical).

  7. Payments / fee characterisation. Revenue = subscription (SaaS) + a small commission on client→therapist payments via Stripe Connect (therapist sets the price and owns the client). Is the commission clean now (vs the marketplace fee-split concern), or does it still need careful characterisation? Any issue charging both a subscription and a commission ("pay twice")?

  8. Cross-border — does the portal dissolve the problem? This was the marketplace's biggest blocker (a UK therapist treating a client physically abroad). Under the portal, the therapist decides whom they can lawfully treat and where — it's their licensure question, not Faresay's, because Faresay is just the tool. Confirm Faresay-as-software isn't liable for where a therapist's client sits, and what (if any) terms put that responsibility squarely on the therapist.

  9. The future marketplace add-on (gate it). When we later switch on "find clients" matching, Faresay re-enters intermediary/controller territory for those introductions only. Confirm we can run the portal as processor-only now and treat the add-on as a separate, later legal workstream.

  10. B2B vs consumer + housekeeping. Customer is now a therapist (business/sole trader) → largely B2B, lighter consumer-law exposure on the core sale (confirm). Plus: ICO registration, the DPO trigger (large-scale special-category processing, even as processor), and ASA/advertising for the new B2B claims and any "verified therapist" / efficacy language.

What's deferred or changed from the marketplace brief

Still relevant, unchanged

Bring to the meeting

Linked documents